I. Do celebrity endorsements have any effect on the public opinion of sustainability/environmentalism? And if so, what kind of effect do they have? I believe this question is relevant, because if celebrity endorsements are found to have a significant effect on public opinion of being "green," then celebrity endorsements should either be used more often and to a greater extent or not at all. (or celebrity endorsements will need to be geared towards certain demographics, by certain celebrities. ie more time spent creating them)
II. Celebrity endorsements have a negative effect on public opinion of "being green," and are actually detrimental to the environmental cause. To prove this thesis, I will create a survey which I will distribute to a preferably high number of a preferably diverse group of people. There will be two forms of the survey. The first will be just a basic environmental survey, similar to the one we all just turned in in class. The second form will be the exact same, except that before the questions I will feature two or three (real or made-up) celebrity endorsements. (ex: "I'm George Clooney, and I just got solar panels installed in my home"...these statements will sound more legit/might actually be legit!) I will analyze the results, and hopefully will be able to see how responses from form a surveys compared to those of form b. This requires that I have many people taking my surveys, so that I am comparing, say, 5 white males' answers from form 1 with five white males answers from form 2. Maybe even more specific demographicizing (made-up word?) will take place...still figuring that out....obviously the more people and the more specific the demographics of the survey-takers, the more accurate/reliable the results!
outline of paper
I. background on experiment/thesis/why I think relevant
II. Results
III. analysis (do results support thesis? if not, do the results make a strong statement in the other direction?
IV. conclusion (what can we glean from these results/how can we make them useful?...or, are the results to middle-ground to take any further, and if so, how can I improve my experiment?)
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ReplyDeleteResearch Paper Writing
Laurel -
ReplyDeleteI. I don't think Jessica is a real person.
II. This is a really interesting topic. I think the way you prevent the surveys will be very important to your results. Like celebrity endorsements, surveys can shape the "frame" through which your participants see the issue. If I were you, I would go with a very straightforward approach. That means questions like, "If your favorite celebrity endorsed such and such a thing, would be more or less likely to buy/use/support it."
Also, you could see how celebrities people DON'T like have an influence on them. For instance, if LeBron James says we need to buy energy efficient light bulbs, would you do the opposite just to spite him?
I'm guessing celebrity endorsements can have both negative or positive consequences, and their success is highly dependent on the individual and the context.